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An op-ed is a timely, provocative essay that expresses an opinion on an important issue. Letters to the editor (LTEs) generally respond to a previous article in the paper. Each can be very useful and cost-effective tools for advocates trying to get out a message. Most policymakers or their staff read op-eds and LTEs as a way to track issues important to their constituents.

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Tools for Reaching the Media

February 9, 2012 Making Afterschool an Election Issue

During presidential election cycles in particular, voters’ concerns are brought to the forefront ofthe public debate and discussed widely in the media.

February 2, 2012 Grassroots Training Guides for Young People

Generation Opportunity, an organization that is mobilizing young adults through a strategy based on social media and ground operations provides a number of ...

January 19, 2012 Writing Op-Eds and Letters to the Editor

An op-ed is a timely, provocative essay that expresses an opinion on an important issue. Letters to the editor (LTEs) generally respond to a previous article in the ...

December 2, 2011 The Skinny on Media Partnerships for Youth Media

Diana Coryat has worked as a documentary filmmaker, media educator, television producer, and youth development consultant.

November 15, 2011 Leveraging the Press to Help Youth Media Make a Difference

Tips on getting the media to pay attention to youth-led work. In 2003, Barry Bradford and his students at Adlai Stevenson High School in suburban Chicago began making ...

August 23, 2011 Write Op-Eds & Letters to the Editor: Samples

Easy-to-use templates to write powerful Letters to the Editor, from the CLC. Make your case and use our interactive tool (below) to find local media contacts!

August 17, 2011 Avoid the Trap of Social Media Noise

Web guru Seth Godin says that the traditional approach to social media for marketing may not be the best. "If we put a number on it, people will try to make the ...

July 26, 2011 Saved by Pell? Write a Letter!

Were you or someone you know saved by a Pell grant? With the Federal Pell Grant program in danger, EdTrust, Young Invincibles, and U.S. PIRG teamed up to throw ...

June 24, 2011 New Tool to Help Policymakers, Media and the Public Navigate Education Funding, Demographics and Outcomes

The New America Foundation's Education Policy Program released the latest version of its Federal Education Budget Project (FEBP) website, ...

May 4, 2011 WEBINAR: Media Strategies that Work: Making the Case for Children, Youth & Families in the Budget Debate

On May 13, 2011 join SparkAction, the Children's Leadership Council, the Coalition on Human Needs and Voices for America's Children for an important webinar - Media ...