Breaking New Ground: Using the Internet to Scale- A Case History of KaBOOM!

Idea Encore
Katherine Fulton and Heather McLeod Grant
July 12, 2011
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This paper discusses a recent grassroots campaign that has had widespread success and duplicability.   

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https://www.ideaencore.com/item/breaking-new-ground-using-internet-scale-case-history-kaboom/?utm_source=Consumer&utm_medium=Newsletter&utm_campaign=2011-07-05
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