Five Things You Should Know About Kids And The Internet

American kids ages 6 to 11 view the Internet much more as an entertainment platform than a venue for communicating. Within that age group, 71 percent of kids access the Internet, according to the data from the 2008 American Kids Study conducted by Mediamark Research & Intelligence (MRI). The Engage: Kids 6-11 blog has the story.

Based on the results of the in-home survey of approximately 5,000 youths -- along with an accompanying survey of primary adult caregivers -- five characteristics emerge with regard to kids and their use of the Internet: most kids go online at home, generally to play games; TV sites are a big draw, as is advertising, and “style-conscious” kids tend to be the most active online.