To Help Donors Choose, Web Site Alters How It Sizes Up Charities
Charity Navigator, perhaps the largest online source for evaluating nonprofit groups, recently embarked on an overhaul to offer a wider, more nuanced array of information to donors who are deciding which organizations they might help.
... Over all, there is a trend toward new ways to measure a charity’s effectiveness in delivering services or results. Over the next three years, Charity Navigator plans to add evaluations of a nonprofit’s accountability and transparency to its ratings, as well as research on its impact and research by other organizations.
...“People are living really busy lives, and on the long list of things they have to do due diligence on — their job, family, paying for retirement, taking care of aging parents, paying for their children’s college education — charity is pretty far down,” said Hope Neighbor, the firm’s founder.
Read the full NewYork Times article at the link below.
