Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User Generated Content

What's a nonprofit, advocacy group or campaign to do when the public wants individualized, interactive, on-demand content this very minute? Tap easy-to-use tools and build active social networks! It's surprisingly affordable, and works well for both national movements and small, local campaigns. This guide takes what you already know about human nature and incorporates the concepts in an affordable, tangible way into strategy.