Should Burger King Do More Than Just Hint at Apple Fries?

The National Restaurant Association rolled out a new healthy eating initiative called Kids Live Well. Expect to see more healthy snacks like "apple fries" at places better known for the classic deep-friend potato version: Burger King, Friendly's, Sizzler, and Au Bon Pain are all participating in the program.

In addition to a small red apple logo stamp that signifies the healthier option (and yes, only one healthy option is needed to qualify here), the initiative could usher in a wider acceptance of "optimal defaults."

Basically, optimal defaults mean that instead of having the option to supersize your BK® Kids Meal, parents will be asked, "Would you like apple fries or French fries?" Fat-free milk or juice will automatically come with kids' meals. In other words, you're going to have to ask for fries and a soda, which could be a small nudge in the right direction.